Cruise Craft Boats

The Nichols Group has been at the forefront of the Australian boating industry since Roy Nichols established the boat building company in August, 1946 (over 80 years ago!).

It also was way back then that the name Nichols Bros. became synonymous with an unrelenting commitment to design excellence and manufacturing quality.

The Nichols Group launched the Cruise Craft brand in 1960 and its first fibreglass model in 1967.

Today with around 14 Boat of The Year titles as well as other accolades to its credit, Cruise Craft still continues to lead the industry in design excellence, innovation and quality.

Walk-around, cuddy and half-cabin styles, sports bow-riders and runabouts today proudly bear the Cruise Craft name.

It’s a label of quality, it’s a label that defines excellence.

Around the ramps and marinas of Australia, you will often see many of the original Nichols Bros. timber cruisers and those first fibreglass Cruise Crafts still providing excellent service to their current day owners.

You can join them with the latest market-leading models – all of which are are available through a network of dealers located around Australia.

Centre Console Boats

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Soft Top Boats

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Hard Top Boats

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Through this partnership, Cruise Craft is proud to be the first recognised as a Power Matched Partner. Each PowerMatched boat package arrives showroom-ready, installed to Yamaha factory standard by a Yamaha-certified installer. Giving you, the buyer, complete peace of mind knowing your boat is set up to the highest standard and optimised for peak performance. From propeller selection to engine height and rigging, gauges and controls, every detail is fine-tuned. This Reduces the complexity from the boat-buying process and ensuring you hit the water with confidence from the very first launch.

Way back then, the name Nichols Bros. became something more than a business, it became a promise. A promise of unrelenting design excellence and uncompromising manufacturing quality.

That promise gave birth to the Cruise Craft brand in 1960, and by 1967 the first fibreglass model rolled out and changed everything.

This year, as we proudly mark 80 years in business, that founding commitment feels as vital today as it ever did.

Each model a continuation of a legacy built on doing things properly. Eight decades on, the name means exactly what it always has. A label of quality. A label that defines excellence.